CRO & Experimentation
Rigorous A/B testing program — hypothesis-led, statistically valid, prioritized by ICE.
- Experiment roadmap
- Test design & analysis
- Winning variant rollout
Growth Marketing, Engineered
Compound Growth, Not Spikes
Conversion optimization, funnel design, and experimentation — systematic growth for SaaS and DTC brands.
+312%
Avg conversion lift
1,400+
Experiments run
$240M
ARR influenced
Growth partners
Northstar
VERDANT
Apogee
CIPHER
Voltic
BREWHOUSE
Northstar
VERDANT
Apogee
CIPHER
Voltic
BREWHOUSE
Services
Growth Capabilities
Every lever you need to grow — measurement, optimization, acquisition, retention.
Funnel Design
End-to-end funnel architecture — from first touch to expansion revenue.
- Funnel mapping
- Landing page design
- Onboarding flows
Analytics & Attribution
Multi-touch attribution and dashboards that reveal where growth comes from.
- GA4 & warehouse setup
- Attribution modeling
- Executive dashboards
Paid Acquisition
Performance marketing on Google, Meta, LinkedIn, TikTok — optimized for LTV.
- Channel strategy
- Creative testing
- Bid & budget management
Retention & LTV
Lifecycle programs that reduce churn and grow expansion revenue.
- Churn analysis
- Lifecycle automation
- Expansion plays
Growth Strategy
North-star metrics, growth models, and quarterly planning that aligns teams.
- North-star framework
- Growth model
- Quarterly OKRs
Our Framework
The Growth Loop
A repeatable system — measure, hypothesize, experiment, scale, repeat.
01
Measure
Instrument every step of the funnel. Build dashboards teams actually use.
02
Hypothesize
Mine data and customer interviews for high-leverage growth hypotheses.
03
Experiment
Ship 6–10 tests per month. Read every result with statistical rigor.
04
Scale
Roll out winners, kill losers, and feed learnings back into the loop.
Case Studies
Experiments That Won
B2B SAAS
Northstar Analytics
Redesigned trial onboarding + 18 experiments. Result: trial-to-paid up 64%, CAC payback from 14 to 7 months.
+64%
Trial→Paid
7 mo
CAC payback
DTC E-COMMERCE
Verdant Co
PLP redesign + checkout flow optimization. Result: +42% CVR, +28% AOV, -19% cart abandonment.
+42%
Conversion
+28%
AOV
FINTECH
Cipher Wallet
Lifecycle email + in-app nudges. Result: D30 retention +31%, weekly active users +47%.
+31%
D30 retention
+47%
WAU
Metrics
Lifts We've Shipped
0%
Avg conversion lift
0+
Experiments run
0M+
ARR influenced
0%
Experiment win rate
Testimonials
From Growth Leaders
"GrowthLab shipped 24 winning experiments in our first quarter together. Our trial-to-paid rate jumped from 11% to 18%."
James Okafor
VP Growth, Northstar
"Their funnel audit alone paid for the engagement in week one. The experimentation cadence is unmatched."
Sarah Mendez
Founder, Verdant Co
"They rebuilt our analytics from scratch — we finally trust our numbers. The dashboards are used by every team now."
Wesley Tan
Head of Data, Cipher
FAQ
Questions, Answered
What's a typical experimentation cadence?
6–10 experiments per month, per client. We design, ship, and read tests in 2-week cycles, sharing weekly learnings in a written brief.
What tools do you work with?
GA4, Amplitude, Mixpanel, Heap, Segment, BigQuery, Looker, Optimizely, VWO, GrowthBook, LaunchDarkly, Braze, Customer.io, and most modern stacks.
Do you require a minimum engagement?
A 3-month pilot is the minimum — long enough to ship meaningful tests and measure lift. Most engagements extend 9–18 months.
Can you work with our in-house team?
Yes — we embed alongside in-house growth, product, and data teams. We share experiment playbooks, run weekly standups, and upskill your team.
How do you measure success?
We agree on north-star and supporting metrics at kickoff. Every experiment ties to a primary metric with statistical significance (≥95%) and a written post-mortem.
Audit Your Funnel Free
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